Explained by his insatiable curiosity and pragmatic nonconformism, defined by his passion for life, Tristan’s unique experiences have brought him to the intersection of marketing, technology, and innovation. A musician by background and entrepreneur by DNA, the combination of Tristan’s proven marketing process and competitive spirit has helped companies in such industries as education, professional services, technology, law, music, real estate, and outdoors.
After working in entrepreneurial roles for growing companies and starting a marketing consulting practice, Tristan became frustrated with the fragmentation and rising costs and complexity in the marketing industry. The growing disdane for traditional marketing agencies and consultants and his indefinite optimism for the positive impact technology offers prompted him to take on the mission of replacing ad agencies with data science over the next decade.
In addition, Tristan is a diehard Michigan Wolverines and Dallas Cowboys fan (he knows it's a weird combo) and is best friends with his hound dog, Rutherford.
Tristan is a proud college dropout who learned how to grow businesses by growing businesses.