We have two questions:
1) Who are you talking to?
2) What are you saying to them?
What we believe:
We believe that a customer-first strategy of giving a disproportionate amount of value to the customer or client up front is the only way to build true brand equity, and ultimately, consistent revenue. We work to create and execute culturally-relevant, data-driven content marketing strategy.
We market where attention lies and we help brands rise above the noise in this very noisy world. The power has shifted away from the former gatekeepers of attention—ABC, CBS, NBC, Miami Herald, KISS radio—and now lies across countless online platforms—now the new networks. Brands are the new sitcoms.
What does this mean?
As brands have become modern-day content providers, increased scrutiny has been placed on them to be engaging and relevant to their consumers beyond constant "asks" and calls to action. Before you earn somebody’s dollars, you need to earn their trust. Before you earn their trust, you need to earn their attention.
Awareness → Attention → Trust → Dollars
What we do:
We take the long view. We dissect and understand your business and your competition. Then, we collaboratively develop processes and campaigns that not only increase your leads but also improve your conversions on those valuable leads.
We take a holistic approach to marketing, focusing on all the market-facing elements of your business, not just the aspects that are convenient. Marketing is about judgement, making the right call, spending the right amount of money, knowing what works and what doesn’t through robust data visualization. Marketing is not about “let’s try this for a month.”
(217) 691-7441 | firstname.lastname@example.org | 2700 Post Oak Blvd, Houston, Tx 77056